The initiative on capacity  building  of women in Designer Candle was primarily focussed in the Hill states of NER due to  the following reasons:

• Availability of good quality raw material
• Minimum Investment
• Availability of local Market
• Can be prepared by women at home

Programmes were conducted cross NER States. Apart from making of Designer Candle the course included the training on general candle as well. This provides the rural entrepreneurs a market in the remote areas where there is a market for the same.

 The potential market:-

• Seasonal : Christmas, Dipawali, Chathh Puja etc.
• Gifts : Corporate, Birthday, Anniversary
• General Candle has an existing market

The entrepreneurs are using a Catalogue developed by NEDFi for marketing of their products apart from participation in the exhibitions organised by NEDFi to create their market linkage. Need based Advance Skill Development programmes are also conducted to upgrade the skill of the entrepreneurs associated with the initiative.